Promote your product or service to an audience that is actively looking for recommendations. SWD’s engaged, ethically-minded readership consists of designers, entrepreneurs, thinkers and artists curious about new ways of improving their professional and private lives.
- Subscribers: ~9,000
- Open / Click rate: ~22% / 6% (list is ‘cleaned’ regularly)
- Top reader origins:
North America (54%)
Europe (29%)
Asia Pacific (11%)
Other (6%) - Occupation profile: People in creative and leadership roles working in tech, design, publishing, the arts, and media who are interested in going independent.
- Focus: Key topics include tips, lessons, thoughts, tools, etc. about entrepreneurship, running a company of one, building long-term sustainable independent work, developing micro-businesses, and creative projects.
- Newsletter frequency: Once weekly (Tuesday mornings EST)
Options & pricing
Main sponsor
- 1 sponsor only per issue
- Prominent top placement
- Two format options
- Image, longer text and multiple links possible
The main sponsor slot appears in a yellow box in the top section of each issue, right below the issue’s introduction.
Format A is great for promoting digital products or services.
- Main title: 2–5 short words (may be edited)
- Name & URL: Name of your product and URL
- Byline: 5–8 words that summarize your product
- Description: The description of your product (280 characters max)
- Image: A square image (JPG only, 800 by 800 pixels). The image should not contain fine details or text that competes with the text next to it. Simple photos or illustrations work best to get attention.
Format B is ideal for agencies, image campaigns, announcements etc.
- Main title: 2–5 short words (may be edited)
- Description: The main body text (450 characters max, can contain multiple links and some text in bold/italics)
- Image: A square image (JPG only, 800 by 800 pixels). The image should not contain fine details or text that competes with the text next to it. Simple photos or illustrations work best to get attention.
To the most bang for your buck, we suggest booking a classified ad (see below) a few weeks before and after a main sponsor slot to keep the brand top-of-mind with SWD readers.
Price: $599
Classified ads
- 4 classifieds per issue
- Bottom quarter placement
- Text only, 180 characters
- Plain text, just one link per classified
Each issue of SWD contains 4 text-based classified ads in the bottom quarter of the newsletter. Classifieds are limited to 180 characters of plain text and only one link.
Price: $99
Bookings form
After submitting your request, you'll get a confirmation email. Please reply to that email with any questions, or email Ryan directly. All ad bookings are subject to SWD’s ad terms.